
EMMANUELA AKO
Digital Brand & Content Strategist
Emmanuela Akonaay is a Digital Brand & Content Strategist based in Tanzania. She helps businesses and entrepreneurs grow their brands online through strategic social media management, content creation, and visual design. Her work focuses on turning ideas into engaging digital experiences that attract audiences, build trust, and drive business growth. Through creative storytelling, marketing strategy, and design, she supports brands in communicating their value clearly in the digital space.
Experience
Public Relations & Content Creation Executive
PresentATTWOOD MARKETING AGENCY
Mar 2026 — Present
Managed clients’ social media presence across Instagram and TikTok by creating engaging digital content including visuals, videos, and campaigns. Handled public relations activities, organized and coordinated events, brand activations, and public engagements, while designing marketing materials, social media graphics, and promotional visuals. Edited videos and managed creative production for digital platforms, contributing to brand storytelling and strategy to strengthen brand visibility while ensuring a consistent brand voice and visual identity across all communication channels.
Content creation and Multimedia producer
Serengeti Bytes
Jun 2025 — Aug 2025
Created engaging digital content for both in-house and client projects while leading and executing the “Panda Digital, Panda Uwezavyo” campaign to enhance brand visibility and engagement. Collaborated with the production team on concept development, scripting, and video execution, and produced multimedia content including videos, social media posts, and promotional materials. Supported marketing and communication strategies through creative storytelling while ensuring all content aligned with brand tone, visual identity, and overall communication goals.
Public relation Officer
Land and Transport Regulatory Authority (LATRA)
Jul 2024 — Sep 2024
Contributed to LATRA’s communications and public relations efforts by supporting the development and implementation of communication strategies, creating visual materials for campaigns, managing media relations, and coordinating internal communications. Prepared press releases and official statements, organized public events, stakeholder forums, and press conferences, monitored media coverage and public sentiment, and supported the production of TV content to enhance public awareness.
Public Relations Officer
Air Tanzania Company Limited (ATCL)
Jul 2023 — Mar 2024
Supported Air Tanzania’s communications and public relations activities by developing communication strategies, managing media relations, and overseeing internal communications. Created press releases, media kits, and website content while managing social media platforms. Assisted in event management, press conferences, and public engagement initiatives, monitored media coverage and public sentiment, contributed creative content through graphic design and video editing, and participated in Corporate Social Responsibility (CSR) activities in Tanga.
Education
Bachelor of arts in Public relations and advertising
University of Dar es salaam
Nov 2022 — Jul 2025
Studied Public Relations and Advertising, gaining knowledge in strategic communication, media relations, branding, and marketing. Developed skills in content creation, campaign planning, visual communication, and digital media, with a focus on building strong brand messages and engaging audiences through effective communication strategies.
Skills & Expertise
Portfolio
Selected work and case studies
Lake Energies
i manage their social media, create some designs and video shooting and editing
Mkombozi Bank
managed social media, advised on video shooting, shot and edited videos created some posters under Attwood agency
myAIDA
created some videos, planned content for virality, created designs
Wawlyn
managed their social media, created designs and planned content calendar